Evolution of a Software Identity
Activities Included:
- Conceptual Design
- User Scenarios/Storyboards
- Design Development
- User Studies
- Interactive Demos
- UI Guidelines and Specification
- Visual Design
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We formed a small interface design team with the charter of developing a whole product identity for Claris products. From 1988 to 1992, we worked together with the engineering and marketing organizations to identify, design and refine an integrated product design strategy for all Claris applications. In Stage I we examined a broad range of identity concepts for the Claris portfolio. In the following Stages we designed and tested unique and unified interface solutions for specific Claris core technologies including MacWrite II, MacDraw Pro, FileMaker Pro, MacDraw Pro, MacWrite Pro and ClarisWorks.
Evolution of a Software Identity Activities Included:
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